Spanish Real Estate: What Property Buyers Actually Want in 2025

Spanish Real Estate: What Property Buyers Actually Want in 2025
  1. Three Key Factors in Spanish Property Selection
  2. Spanish Property Market: What's Happening Now?
  3. Who Buys Costa Blanca Property and Why?
  4. Costa Blanca Real Estate: Practical Insights for Buyers


Spain's property market in 2025 is experiencing one of its most dynamic periods in recent years. Fresh research reveals fascinating shifts in buyer priorities that are essential to understand for anyone considering Spanish real estate investments.

Three Key Factors in Spanish Property Selection

How Much Does Property in Spain Cost?

Price remains the ultimate decision maker, with 72% of buyers naming cost as their primary criterion when choosing property.

However, experienced investors look beyond the initial price tag. With property prices in Alicante province surging 18% annually to record levels of €2,457 per m², it's crucial to evaluate not just current value but growth potential.

Experts forecast continued price increases of 4-9% through 2025, making today's purchases potentially lucrative investments. The key question isn't "how much does it cost" but "what am I getting for this money."

Where to Buy an Apartment in Spain? Location Determines Everything!

49% of buyers rank location second in importance, and this is absolutely justified. On Costa Blanca, the difference in location can mean the difference in lifestyle.

The most sought after areas in 2025 include:

  1. Benidorm (transaction growth +22%)
  2. Altea (+19%)
  3. Villajoyosa (+16%)
  4. Torrevieja (+14%)


Every Costa Blanca neighborhood offers unique advantages: some are perfect for permanent residence, others show high rental returns, while others promise maximum capital appreciation. Looking for the most up-to-date insights on Costa Blanca neighborhoods? Read our guide to the areas of the Costa Blanca.



Financial Confidence Instead of Interest Rates

The research reveals an interesting finding: concern about interest rates has dropped to fifth place. Buyers are more worried about their own financial capacity and understanding all costs.

This shift occurs because Euribor rates stabilized around 2-2.1%, while banks increased mortgage lending by 22-25%. Focus has shifted to more fundamental questions: hidden costs, taxes, and maintenance fees.

Spanish Property Market: What's Happening Now?

Spain's real estate market in 2025 is characterized by structural imbalance. On one hand, high demand from international buyers (43% of all Alicante province transactions), on the other, supply shortage.

Building permits increased 19%, but completed new construction project decreased 7.9%. This creates a situation where every quality property quickly finds its buyer.

Who Buys Costa Blanca Property and Why?

Main buyer groups on Costa Blanca include:

  1. British (traditionally the most active group)
  2. Scandinavians (Swedes, Norwegians, Danes)
  3. Germans and Dutch
  4. Polish (emerging growth category)

All are attracted by 320 sunny days per year, quality of life, legal certainty, and relatively affordable prices by European standards.

Costa Blanca Real Estate: Practical Insights for Buyers

Research shows a clear trend: buyers have become more informed and demanding. They need not just Spanish property, but comprehensive solutions with transparent calculation of all expenses.

Current conditions favor those ready to act. Interest rates remain stable, trends are predictable, but competition is growing.

The key to successful Spanish property purchase: choosing the right location and property with maximum potential for specific buyer goals.

2025 could be the last window of opportunity before the next price surge cycle, and smart investors already understand this.


This article is based on current Spanish real estate market research and Costa Blanca region data for 2025.


Looking for the right area and the right home for your plans? Espavista Real Estate supports you at every step on the Costa Blanca, starting with an initial consultation and total cost estimate and continuing all the way to the notary and key handover. Get in touch and we will craft options designed around your needs.